Steve Tully, formerly of Ocean Pacific Apparel, has been named national sales manager for Orlux Distribution, the exclusive U.S. distributor of Vuarnet-France Eyewear.

The North Face welcomes Conrad B. Tappert to the position of general manager of The North Face (Canada), Inc. based in Toronto, Ontario. Tappert will assume overall responsibility for developing the Canadian market, including sales and marketing, distribution, and finance. The company has also hired Ashley Devery as their public relations manager. Avery will be responsible for distributing samples and press kits, and working with the media.

Cold As Ice women’s snowboard apparel has added a number of new reps. In the U.S.: Laura Brock for Southern California, Chris Cannon in the Northern California area, Jan Lokting in the Northwest, Lisa Greenfield in the Rockies, and Mitch Kaufman on the East Coast. Internationally Cold As Ice has signed foreign distributors Minami Corporation in Japan and Titus Dittman from GMBH in Germany. For more information about locating these reps, call Darcy Lee at: (714) 642-6790.

Avalanche Snowboards and Universal Bindings have named Gabriel A. Mordo & Sons Ltd. as their Canadian distributor. To find out more about distribution, call Beverly Sanders at: (707) 746-6982 .

The marketing department of Ride Snowboards is pleased to announce the addition of Pam Williams to their team. As production coordinator, she will be responsible for scheduling advertising for Ride, Liquid, Cappel clothing, and Preston Bindings in the U.S. and international markets, as well as production of all printed materials.

Earlier this year Steve Cathey left the Northwest and Sims for Southern California. It didn’t take long for him to land a job and adjust to the sunny southern region¿he’s now president of Silence. Just in case any of you were wondering what Jason Kasnitz, Ride’s new director of hardgoods looks like, here is a picture. Nice mug!

Twist has three new members in their club. Tom Toyoda in accounting, Andrej Hostynek in customer service, and Monica Plante is “holding the fort down.”

The Active Sports Division of Kaufman Footwear, Inc. (also known as Exo/Sorel) has a new Canadian Sales Manager, Don Morrison. Morrison will be part of a team working on developing Canadian sales and marketing programs. The company has also appointed Steve Burke as senior product manager.

Newly launched snowboard company Duotone is proud to welcome a new task force of reps as follows: For So Cal they hired John Mastropaolo; and in NorCal, Mike Whitherspoon. In the Northwest, Chris Sheets; and in the Rockies, Lance Gilman. In Florida, Marc Grimes; and in Carolina, Dean McManus. In the Mid Atlantic, Jon Kleintop; and in the Northeast Bruce Chrisner. To find these reps, give Duotone a call at: 1-800-238-6386.

Jeff Devore is now handling California sales for Apocalypse and Now Snowboards, and So Cal sales for Jaded. He can be reached at: (619) 222-5071.

Pure Snowboards is proud to announce its initial list of women riders. Those recruited include Michelle Barnas, Mia Pringle, Leah Vermulen, and Ray Shirey.

S-K-I Ltd. has announced that Scott Van Pelt will join the company as the marketing development manager. S-K-I is the operator of six ski and snowboard resorts: Killington, Mount Snow, and Haystack in Vermont; Waterville Valley in New Hampshire; Sugarloaf/USA in Maine; and Bear Mountain in California.

Revelation Snowboards has several new staff members. Danno Pendygrasse has joined marketing, Ben Pruess in team management, and there are a few new reps: James Peterson in So Cal; Ben Holt for the Northwest; Gord Campbell in B.C. and Alberta, Canada; and John Valliant in NorCal. For more information about these reps, call Rev at: (604) 596-0002

On Board Entertainment Inc. is proud to announce its exclusive representation of Jim Rippey, Jason Evans, and Seth Neary. The company will handle all endorsement contracts and publicity for thhese riders. For more information about On Board Inc., call: (212) 787-2678.

Bombshell women’s wear has recently added M’lissa Sampson to the company as director of marketing and sales. They have also picked up a handful of new reps: Tony Melton in the Midwest; Lauren Storm in So Cal, AZ, and southern Nevada; Michele Lawrence in New England; and John Byrd in the Southeast. For more Bombshell information, call: (714) 443-3801.

Teamdicky soft and hard, an L.A. based snowboard, skate, and apparel manufacturer, announces an exclusive Eastern European distribution deal with Sign Sport s.r.o., a Czesch Republic-based action-sports distributor.

F2 announces the appointment of Fred Horvath as the North American Sales Manager. Horvath will be focusing on building the carving market in North America with increased dealer support, on-site demos, and in-store clinics. For more information, contact Fred Horvath at: (303) 453-7639.

Craig Oakland, formerly of Bulkley, has teamed up with Bruce Witkin to start a new snowboard company called Dryve snowboards. Oakland will be in charge of production. For more information about Dryve, contact: (714) 577-9611.

Stratton Mountain is pleased to announce the following additions and promotions. Cynsie Broda has been named the new advertising manager. She will be responsible for overseeing year-round advertising and collateral material. Stratton also welcomes the return of Hollie Hunter as special events manager.