WHISTLER, B.C. (Jan. 11, 2000) ¿ Morrow Snowboards today unveiled its completely revamped 2000/01 model line to its U.S. sales reps and international distributors at the company’s winter sales meeting in Whistler, British Columbia. The new freestyle/freeride-focused line features a series of pro team-inspired boards, a new core technology and Clicker binding-compatible boots.
The flagship, team-inspired Truth series of boards, will replace the Todd Richards pro models. The new line was designed by Richards, who now competes on the Truth 156, and Josh Dirksen, who won the Vans Triple Crown Big Air on a Morrow Truth 159.
The Lithium series is back but totally redesigned for 2001. Still the lightest freestyle board on the market, it now has a new multi-density composite core with inner barrel construction. The new core, called “BIOCORE 03”, will be featured in the Lithium, Truth and Blaze series boards. A new line of Lithium Team snowboards for kids will be introduced in four sizes at lower price points with the look of the adult Lithiums.
“Kids want to ride boards like they see in the magazines” said Sanders Nye, Morrow Product Manager. “The Lithium Team line gives them the look and performance of the boards ridden by their favorite riders at an affordable price.”
The Focus, another new addition, is a price-friendly freeride board ¿ a step above the Radium model that will also return to the line. The best-selling Wildflower women’s model will be reincarnated with new graphics and a new lower price.
Morrow also unveiled a series of Morrow-branded Clicker-compatible boots ¿ one women’s-specific model and two for men. To round out its boot line, Morrow will introduce next season three new conventional boot models and two new strap bindings at aggressive prices.
“We’ve put together a solid new product line with excellent pricing and attractive margins that our stores can look forward to this coming year,” said Greg Hughes, Morrow Sales Manager. “Our reps and distributors are very happy with the look and clarity of the line which translates into ease-of-sale. Our peers in the snowboard business have been waiting to see the new look of Morrow and now we can’t wait to show them over the next several weeks.”