More Than 125 New Exhibitors At 2002 SIA Show

Exhibit Space Up Ten Percent from 2001

McLEAN, Va. (January 16, 2002) — With less than two weeks to go before the doors open at the SIA SnowSports Show in Las Vegas, Nev., companies are still signing up to exhibit. Since the holidays, 15 new exhibitors have been assigned exhibit space. The 2002 SIA Show currently has 387,200 square feet of exhibit space, a ten percent increase over the 2001 show which had 351,380 square feet of exhibit space. The SIA Show runs Jan. 29 through Feb. 2 in the new South Hall of the Las Vegas Convention Center.

The 2002 Show will feature over 125 new exhibitors who did not exhibit at the 2001 SnowSports Show. These new exhibitors account for nearly 50,000 square feet of the total exhibit floor. These include: The North Face, Merrell, Columbia, Kneissel, DeeLuxe, Volant Sports, Mountain Hardwear, LEBA Design, Pacific Trail, Oxygen Snowboards, Karhu, Sierra Designs, Wyoming Wear, Mystery Ranch, LaFuma America and Asolo.

Running counter to reports from several trade show industry magazines that trade shows are experiencing a reduction in exhibit space, the total square footage for the SIA Show is up considerably from last year. The same reports state that attendance has been down by an average of 20 percent at the majority of trade shows through the fall and early winter. The SIA Show should at least maintain the same level of attendance as last year, a remarkable feat when compared to the 12,000 other trade shows produced in America annually.