Mark Miller And Associates, the Laguna Beach-based marketing and sales agency that currently directs sales for Yoshida Recreational Products with brands like M3, Chorus, and Premier Snowskates, has signed an agreement to add Flux Bindings to the company’s client portfolio. Flux Bindings is a subsidiary of Car Mate Japan, the 180-million dollar, publicly held Japanese company.

Mark Miller And Associates will assume responsibility for both domestic and international sales for Flux and has signed the following sales reps and distributors to represent and sell the brand: Bob Arthur for San Diego, Southern Orange, San Bernadino, and Riverside Counties; Tom Winchell for Northern Orange, Los Angeles, and Ventura county; Dave Keagy for Northern California; Tom Czahor for the Pacific Northwest; George Demos for Arizona, New Mexico, and Las Vegas; Dean Ottenbreit and Gabe Eakins for Colorado, Wyoming, Kansas, and Nebraska; Derek Voit for Utah; Shak Wazir for Illinois, Wisconsin, Minnesota, Missouri, Iowa and the Dakotas; Dan ” Heavyset” Donovan for Michigan, Ohio, Iowa, and Kentucky; Brad Haverly for New England; Jeremy Hurwitz for Pennsylvania; and Joe Bragan for New York and New Jersey.

Flux Bindings will push its products and will increase the brand awareness among both dealers and consumers through its ad campaign with major publications this season. “I’m extremely excited to have Mark Miller to oversee our sales program,” says Flux General Manager Junpei Tomonaga. “He is capable and I’m certain that he’ll bring us up to the next level. With a solid sales force to serve customers better, a redesigned marketing program to push the brand forward, and a strong team to endorse our brand, now Flux has finally put all the pieces of the puzzle together.

Flux Bindings proudly announces its 2001/2002 team, including Jamie Lynn, Blaise Rosenthal, Chad Otterstrom, Kendall Whelpton, and Dionne Delasalle.