Launch – Celebrating TransWorld SNOWboarding’s Twentieth Year

It was the spring of 1987. Skateboarder Bert LaMar won the second World Championships at Breckenridge after snowboarding for only two months; Craig Kelly-who still rode for Sims-finished second. Barfoot Snoboards introduced its groundbreaking twin-tip model that year-an indication of things to come-and snowboarders were gaining acceptance at ski resorts, usually by putting on a demo to prove they could safely ride and stop on hard packed slopes.

Snowboarding was on the rise, and TransWorld’s first editor, a surfer from Del Mar, California, set out to spread the word. TransWorld SNOWboarding didn’t create the category (Tom Hsieh’s Absolutely Radical magazine launched in March of 1985), but it created the category.

Twenty winters later, twenty-year-old Shaun White put together the perfect season-a string of contest wins that will never be repeated. Hannah Teter-who, like TWS, was born in 1987-found herself atop the podium at snowboarding’s third Winter Olympics, and TransWorld SNOWboarding is the world’s largest and longest-running shred magazine, selling more copies than all of the other snowboarding magazines in North America combined.

The product of a nine-person editorial staff, TransWorld’s place in snowboarding isn’t measured by its size or even its reputation, but by its relevance. TransWorld is more than a magazine. It’s the catalyst of a culture and a common thread between riders everywhere. The history of TransWorld SNOWboarding is the history of snowboarding itself-twenty colorful seasons and counting.

Kurt Hoy

Editor In Chief