PREMIER SNOWSKATES TO PRODUCE A SNOWSKATE VIDEO FEATURING LAMAR AND LTD BRANDED SNOWSKATES!
TORONTO, ONTARIO, April 14, 2003. — After signing a multi-year licensing agreement with Premier Snowskates of Apex Recreation Products, LLC, Lamar & LTD Snowboards, a Huffy Company, will not only manufacture and distribute Lamar and LTD snowskates, but will help produce a video and be a sponsor of the First Annual US Open of Snowskating.
“By teaming up with Premier, the leading snowskate company in the world, it allows us to utilize their expertise and build quality performance snowskates under the LTD and Lamar brands”, said Greg Anger, Marketing Manager.
Premier will also produce a new snowskate video that features Kurt Wastell, Kim Bohnsack and Jimmy Halopoff busting out finger flips and board slides on Lamar and LTD snowskates. Watch for the video out in stores sometime in August ’03. LTD and Lamar will also assist Premier in hosting the First Annual US Open of Snowskating on July 5 --6, at Mt. Hood, Oregon.
“By expanding our Lamar and LTD brands into the snowskate category we’re building the brand strength of our Board Division, which is one of our key growth areas in the company”, stated Don Graber, Chairman, President and CEO of Huffy Corp.
Huffy Corporation (NYSE: HUF) is a diversified sporting goods company, marketing basketball equipment, sports balls and other outdoor games under the Huffy Sports®, HydraRib®, and SureShot® brands; bicycles and wheeled products under the Huffy®, Royce Union®, Micro®, and Airborne® brands; golf equipment under the Tommy Armour®, Ram®, Teardrop® and Zebra® brands; snowboards and accessories under the LTD®, Lamar® and Sims® brands; Hespeler® hockey equipment; Volant® ski equipment; and a variety of action sports items including skateboards, inline skates, and helmets under the UltraWheels®, Rage®, and Dukes® brands, and markets a variety of products as a licensee under Disney®, Oxygen®, Airwalk®, NBA® and NCAA® trademarks; and is a leading provider of assembly and merchandising services to retailers.