June 4, 2003, Los Angeles, CA- Label Networks, Inc., the youth culture marketing intelligence firm known for their authentic research from hard-to-reach markets, has been named the official marketing intelligence and research firm for the 3rd year for the Vans Warped Tour, from June 19-August 10, 02003. Along with conducting custom research for the tour and sponsors, Label Networks will also be conducting research for its 3rd annual North American Youth Culture Study by measuring the preferences and habits of 13-24-year-olds, including lifestyle interests and influences, spending patterns, trends and brands in the markets of music, fashion, action sports, video gaming, automotive, mobile phones, beverages, food, and entertainment.
The Vans Warped Tour, a 45-city music and action sports festival, which annually attracts 500,000 young people across North America, provides a day-long circus of fun with a mix of music on multiple stages, action sports exhibitions, and components such as an auto-race-themed Slip ‘n Slide, Girls Garage, band charity and non-profit booths, and Reverse Daycare (where kids can drop off their parents and check out the festival). In its 8th season, Vans Warped Tour has become a right-passage for younger people 13-15, and for others, particularly in more remote metropolitan areas, as simply the thing to do each summer.
“For two years, Label has provided valuable information about the demographic that comes to Warped,” says producer Kevin Lyman. “Label’s on tour again because they understand the culture and can get core research fast without a hassle in a challenging market. Their results have added value to the tour and for the sponsors.”
Label Networks was the first marketing intelligence and research company to go into live youth environments using remote research methodology and using these environments to communicate one-on-one with the youth market about their lifestyle and culture. “We go to the breeding grounds–emerging and important new markets in youth culture--like music, action sports, urban and street,” says Kathleen Gasperini, Label Networks’ Vice President and Youth Culture Expert. “On Warped, we’re talking to these people all summer long, like a giant traveling focus group taken from a massive Petri dish of youth Americana. We’re unobtrusively learning as much as possible, participating in their life every single day in every single region of the country, wirelessly transferring data and images. It’s absolutely genuine. Now that we’re in our 3rd year, we’ll measure trends, which will certainly challenge past assumptions.”
Various aspects of Label Networks’ research results from the Vans Warped Tour will be available in September, 2003. This study includes detailed quantitative charts, tables, and graphs, plus qualitative editorial summaries, including pictorial ethnography and videography for visual profiles. Corporations, agencies, and media who need core metrics, research, and knowledge that relate to perspectives of young people, may subscribe to the Study, which comes in 4-color, bound, hardcopy, and an electronic file, or may subscribe to a specific topic, or profile based on ethnicity, gender, age, or region.
For more information about Label Networks, their studies, custom research programs, consultation, or presentations, contact: Label Networks, Inc.; 6230-A Wilshire Blvd. #72; Los Angeles, CA 90048; (310) 745-3005; firstname.lastname@example.org; www.labelnetworks.com.
About Label Networks:
Label Networks, Inc. is the leading youth culture marketing intelligence and research company covering the most trendsetting subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the youth marketplace accurately and quickly with a combinaation of remote data-acquisition and analysis systems, and a credible team of Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Clients: Vans, Salomon, Nike, DC Shoes, Blockbuster, Xbox, Ford, Globe/Gallaz, OP, Creative Artists Agency, Immortal Entertainment, Warped Tour, Sprite Liquid Mix Tour, Vans Triple Crown Series, various consumer and trade media, and trade shows. Consumer market research studies available: North American Youth Culture Study 2003, 2002, and 2001; The European Youth Culture Study 2004, The European Boardsports Retailer Study 2003, The State of Women in Action Sports 2001-02; Action Sports Profiles: Snowboarding, Surfing, Skateboarding, Wakeboarding, Motocross, BMX; Music: The Power and Influence on the Youth Marketplace; The International Youth Culture Study.