K2 Snowboarding Hires New Sales Reps

K2 Snowboarding is proud to announce the addition of Sasha Dietchi-Cooper to its sales force, as new Nor Cal rep. Sasha brings many years of sales experience with him to K2. Most recently he worked in sales in Northern California with Sole Tech, M3 and Innes Clothing. Helping him out will be Jason Tarr, who most recently worked at Boards In Motion in Auburn, CA.

“We are stoked to bring on Sasha – he is an incredible talent and another great relationship guy is added to our team”, says National Sales Manager, Chris Parkhurst.

K2 Snowboarding is also proud to announce Glen Morris as their new Northwest Sales rep. Glen has been a rep for K2 Snowboarding for the past 6 years in the Texas and New Mexico territory. In addition to working as a passionate K2 rep, he also pushed Savier Shoes and Spy Optics in Texas. Glen is ready to step it up and ride some powder in the great Northwest. Dan Sorcinelli will continue on in the Northwest, as Glen’s right hand man. Not new to K2 Snowboarding or the territory, Dan will hold it down for K2 through the transition. Long time K2 Snow rep, Lance Meller, will also assist in servicing the Northwest. “It’s awesome to have such a strong group and K2 faithful in our back yard. They are going to do a tremendous job up here”, says Chris Parkhurst, K2 Snowboarding National Sales manager.

Glen will continue to service Texas and OK, with the help of a to-be-determined sub rep. New Mexico will become part of the Rockies territory, serviced by Rob Howland. Similarly, John Schmoock in the Midwest will add Kansas to his territory, and Scott Squires and Wade Whittman in the SouthEast will add Arkansas.

Sasha Dietchi Cooper

3941 Sacramento St

San Francisco, CA 94118




Jason Tarr


916-276-3678 cell

Glen Morris


817-291-0555 cell

Dan Sorcinelli


406-581-3977 cell

2943 E Burnside

Portland, OR 97217

Lance Meller

23 Rodeo Dr

Hailey, ID 83333



Welcome and Congrats go out to Sasha DC and Glen. All changes are effective immediately so look for these guys to be working hard, and riding hard this winter!

K2 Snowboarding is a leading manufacturer of snowboarding equipment and apparel, based in Vashon, WA. K2 has been building and innovating snowboards since 1988. Check out their latest gear at www.k2snowboarding.com.