K2 Snowboarding Hires New Northwest Sales Rep

K2 Snowboarding is pleased to announce Dan Sorcinelli as the new Northwest sales representative, servicing Washington, Oregon, Idaho, Montana, and Alaska.

Dan brings 4 selling seasons of experience with K2 Snowboarding as a technical representative and sales associate, as well as an unyielding dedication to K2, snowboarding, and the Northwest. “Dan has stood by K2 through thick and thin the last several years, cranking out the miles here in the NW, and never giving less than 110%. I am excited to see Dan get the opportunity to step it up as the principal rep for K2,” says Sales Director Chuck Mason.

Dan’s sales organization, The Source Sales Group, will include Kyle Phillips and Jim Linnberg. Kyle has spent the last 3 years working as the buyer at Castle Snowboards in Portland and has deep roots in NW snowboarding. In the nineties he spent many a summer at Hood working at the camps, and was the overall champ in the infamous NW Contest Series. Recently his claims to fame have been the Mt. Baker Banked Slalom men’s am title in 2001, and working on www.onionboys.com .

Rounding out the team is Jim Linnberg, who will offer support throughout the NW. Jim has been providing tech support and promoting K2 in Montana and Idaho for the last two years, while earning a degree from Montana State University.

Welcome and Congrats go out to these guys. Look for them in your local shops, and at your local mountains this winter!

Dan Sorcinelli

2943 E Burnside

Portland, OR 97214

503 233 8267 office

406-581-3977 cell


Kyle Phillips



K2 Snowboarding is a leading manufacturer of snowboarding equipment and apparel, based in Vashon, WA. K2 has been building and innovating snowboards since 1987. Check out all their latest gear at www.k2snowboarding.com.