K2 Gets Triple Good Wood

VASHON ISLAND, Wash. (August 2, 2004) — In an unprecedented assault on technological advancement and the pursuit of “Good Wood, K2 Snowboarding has been awarded three Good Wood board awards as judged by Transworld Snowboarding magazine in the upcoming buyers guide issue hitting newsstands this month. This is the first time all three boards submitted by a single manufacturer have won in a single season.

“We killed it in this year’s test. said Johnny West, Brand Director for K2 Snowboarding. “The Mix, Temptation and Disciple are truly a testament to the great crew we have and the products we make. We can add another notch in the K2 belt for advancements and firsts within this great sport of sliding sideways.

The female staff from Transworld like good wood and all agreed that the The Mix offers the best bang for your snowboarding buck. Gretchen Bleiler just placed second riding her Mix in the Abominable Snow Jam half-pipe competition at Mt. Hood — her first contest since recovering from ACL surgery.

Wille Yli-Luoma also has good wood. Wille’s Temptation board was judged best in class by Transworld and has given him some extra pep in his step. Wille boosted the biggest air in the Abominable Snow Jam quarter-pipe competition and walked away blinging with a new ice covered Rolex.

Rounding out the trio is the Disciple by K2. The team agrees this is some super stiff good wood and great for all-mountain charging. Be careful though, this board will kick your ass if you’re not paying attention.

To get some good wood of your own, The Mix, Temptation and Disciple are currently shipping to dealers and are shred ready. Check out www.K2snowboarding.com for a dealer near you and for more details on each of the Good Wood winners.

The Good Wood award is based on unbiased testing by the Transworld Snowboarding editorial staff. Every snowboard manufacturer is given the chance to enter up to three boards from their collection. For additional testing procedures, check out the TW Snowboarding Buyers Guide issue.

Since 1987 K2 snowboarding has focused on the progression of snowboarding through our technology, our team, and the basic love of shredding. Urban, backcountry, park and everywhere in between, we have dedicated our lives to making the on-snow experience better for everyone.

We are Snowboarding….