It’s A Big World

The SNOWboarding Business World Report

Crisis rocks Japanese banks as Europe makes the final preparations to fundamentally alter its place in the world economy. There is change everywhere you look. But despite global uncertainty, one thing seems clear: more people than ever from around the world are discovering the joys of snowboarding.

As our industry finally moves past its consolidation woes, where are the remaining global opportunities and minefields, and do these far-off and far-flung considerations really make a difference in our industry?

In this issue, SNOWboarding Business tracked down the stories and issues that shape the international world of the snowboarding business. A series of individual snapshots that make no claim of offering a complete picture, yet present a glimpse of scale our business has reached.