In Through The In Door: Five More Shop Promotions You Can Copy

Video-Game Contest

The Shred Shop in Skokie, Illinois has a tent sale in the early season every year. Owner Chris Bachman set up a TV with Nintendo’s 1080 Snowboarding game at the back of the sale and held a highest-score contest during the four-day sale. The winner walked away with a Lamar snowboard of their choice. Bachman says it was an easy promotion because it didn’t require much staff time or monitoring.

Ladies’ Night

The Snowboard Connection in Seattle, Washington hosts a ladies’ night at the store. Women get a twenty-percent discount during the evening and the store serves wine and cheese to the customers. Some proceeds of the sale go to a fund to fight breast cancer.

The Stocking-Stuffer List

Gravity in Virginia Beach and Richmond, Virginia hands out a flyer with a stocking-stuffer list printed on it to every customer who enters the store during the holiday season, starting around Thanksgiving. It lists items under ten, twenty, 50, and 100 dollars in the store. This gives customers an easy way to pick out appropriate gifts, even if salespeople are busy with other customers.

The Wish List

Similar to Gravity’s stocking-stuffer list, starting every November first for the last eight years, Modern Surf and Skate in Detroit, Michigan, makes up a blank wish list for its customers to fill out and give to their parents or other potential gift-givers during the holidays. This way the gift-giver knows exactly what the gift-receiver wants, including size, color, and specific model. The shop prints its logo and address on the flyer, so the gift-giver will come and purchase the item at the shop.

Early Season Demo

To drive those early season sales, Colorado Snowboards in Denver, Colorado holds an on-snow demo at Loveland each year for a three-day weekend before Thanksgiving. For 35 dollars, consumers get a lift ticket, lunch, a 25-dollar-off coupon for a board, and can demo any board they want. The demo drew 300 to 400 people each day last year.