IMS Sports Restructures After Split

June 25, 2002

San Clemente, Calif. – June 25, 2002 – IMS Sports LLC, whose management team was formerly a part of Infinite Management Solutions, has announced a corporate restructuring effective immediately. The company, a leading global sports and commercial rights management agency with a focus on the action sports market, is now independent from its previous owner, Sportsworld Media Group, and will be run solely by the previous key management team that the industry knows and respects. The company has recently relocated to a new office building in San Clemente, California.

IMS Sports will continue its commitment of ensuring that the professional lives of its remarkable team of professional athletes are properly serviced and catered to, while dealing specifically with issues such as sponsorship sales, media coordination, contract negotiation, image protection and much more. Additionally, IMS will continue to establish itself as the leader in commercial rights management of action sports-related properties such as its current properties including World Cup Skateboarding, the National Surf League (NSL) – an innovative new surf concept, the Boost Mobile Pro A.S.P. surf tour event and other action sports events currently being developed including a significant project soon to be announced in China.

Originally founded in Australia by Adam Jacoby in 1996, IMS Sports is currently owned and operated by C.E.O. Jacoby, C.O.O. Dave Malina, and Director of Athletes Circe Wallace. Jacoby, a former lecturer in sports management, is a sports business specialist whose main role is to concentrate on new business opportunities and the development of commercial property rights. Wallace, a former professional snowboarder, is one of the leading athlete managers in the business and possesses an inherent understanding of the athletes’ needs, concerns, and responsibilities.

Malina, who has an extensive background in finance and politics with experience in sports management, oversees all operations for IMS Sports.

With the restructuring, IMS Sports has established the freedom to focus on new business directions, including the opportunity to build its commercial rights properties, while each partner can focus on their realm of individual expertise.

“After Sportsworld Media Group went into receivership, Dave, Circe and myself saw the opportunity for the senior management to start the entity ‘IMS Sports’ and take it to the next level. There has been a continuation of the same great service, and the transition has been smooth and clear without any repercussions for our clients, says Jacoby. “IMS Sports as a business is in a better position than ever now that the people who are truly involved in the industry and the people who care for these athletes are the ones controlling the company.

IMS Sports, unlike traditional athlete management firms, has a distinctive position in the market due to its unique approach to business. The company seeks mutually rewarding programs for both the client and athlete. “Assuring that the athlete is protected and giving them a home is our goal, says Circe Wallace. “Because we have an inherent understanding of the culture, we are able to bridge the gap between both endemic and non-endemic companies and create commercial opportunities that are credible, while retaining long-term relationships with both athletes and clients.

In addition, IMS Sports takes a unique approach with commercial rights. “We look beyond single-branded events, instead, we look for projects that are beneficial for the industry as a whole such as World Cup Skateboarding, says Jacoby. “The vertical integration of these turnkey opportunities adds a significant value to the clients at all levels, from merchandising and licensing, sponsorships broadcast rights and more.

Currently representing over 30 professional action sports athletes from across the globe, IMS Sports has enjoyed success at every event platform possible.. IMS Sports represents a wide range of talent, from marquee names to the emerging superstars, with athletes such as Rune Glifberg (Skateboarding), Stephen Murray (BMX), Dustin Miller (Freestyle Motocross), Fabiola da Silva (Inline Skating), Taj Burrow (Surfing), Shannon Dunn (Snowboarding), and Travis Rice (Snowboarding). Each athlete looks to IMS to acquire and manage sponsorship, business, and media opportunities.

The company will announce an open house and celebration party to be held at its new offices in July (date TBA shortly).