Huffy Signs Lamar And LTD Licensing Deal

TORONTO, Nov. 14 // — Huffy Corporation (NYSE:HUF), manufacturer, marketer and licensor of sporting goods under the Lamar and LTD brand name, today announced the signing of New York-based CIC Global Industries, as a licensee in North America. Under the terms of the agreement, CIC Global Industries will design, produce and market Lamar and LTD outerwear apparel, including Snowboarding jackets, pants and vests, that will be available at sporting goods retailers and specialty ski and snowboard shops. This represents the 10th signed agreement for Huffy and the first since the finalized acquisition of Gen-X Sports in September.

John Collins, Senior Vice President of Global Licensing of Huffy Corporation, said, “This new licensing agreement with CIC Global Industries demonstrates the continued success licensing Huffy’s portfolio of brands in North America. Both the Lamar and LTD brands are sought after brand names with the action sports teen consumer in North America. CIC Global Industries is a key manufacturer of outerwear in the North American market and like Huffy, are well known for marketing quality products with inspired designs.”

Ronald G. Lehman, President of CIC Global Industries, said, “We are excited about our new relationship with Huffy, a very well-respected and globally recognized sporting goods company. Our research has also indicated that the Lamar and LTD brands are highly sought after by the consumer, and those findings have been echoed by our plugged-in and highly seasoned sales force which is excited to have the opportunity to introduce these powerful brands to the soft-goods marketplace.”

Mr. Collins added, “Huffy is committed to introduce the Lamar and LTD brand names into new product segments as well as new strategic international markets as part of our overall growth plan. Our consumers are core snowboard riders and demand the right product for better performance and durability.”

Huffy Corporation (NYSE:HUF) is a diversified sporting goods company, marketing basketball equipment, sports balls and other outdoor games under the Huffy Sports(R), HydraRib(R), and SureShot(R) brands; snowboards and accessories under the LTD(R), Lamar(R) and Sims(R) brands; bicycles and wheeled products under the Huffy(R), Royce Union(R), Micro(R), and Airborne(R) brands; golf equipment under the Tommy Armour(R), Ram(R), Teardrop(R) and Zebra(R) brands; Hespeler(R) hockey equipment; Volant(R) ski equipment; and a variety of action sports items including skateboards, inline skates, and helmets under the UltraWheels(R), Rage(R), and Dukes(R) brands, and markets a variety of products as a licensee under Disney(R), Oxygen(R), Airwalk(R), NBA(R) and NCAA(R) trademarks; and is a leading provider of assembly and merchandising services to retailers.