June 10, 2002
BELLEVUE, Wash. (June 11, 2002) — Helly Hansen has signed a two-year agreement with Standard Films to lock up the apparel sponsor spot and serve as the exclusive clothing brand for “Notice To Appear, Standard’s new film to be released this winter, and a second release in 2003.
Standard Films is the grandfather and grandmaster of snowboard flicks, having produced epic Totally Board-series films every season for the past 11 years. Standard is one of the few snowboard film companies to have truly global distribution and a cult-like fan base.
Helly Hansen Team riders Shin Campos and David Melancon will be featured in the upcoming production. “Notice To Appear was filmed around the globe.
Standard is planning an extensive movie tour in the winter 2002-03 season throughout North America and Europe. For more information on the film, visit standardfilms.com. For more information on Helly Hansen’s riders, visit hellyhansen.com.