Head Launches Product Euro Style

Last week, Head Snowboards held a product launch in the Austrian resort of Solden. Called the Dimensional Day, the event included press representatives from several European and U.S. media organizations, plus Head staff members and teamriders.

After the usual evening welcome dinner and cocktails that ended up lasting until 1:00 a.m., the event really got started the following morning with a line-overview presentation and then product testing on Solden’s glacier.

The line overview highlighted a series of Head’s unique technical features on its products. The main feature, the Dimensional Concept, revolves around the theory that a snowboard’s width should match boot length from toe to heel. If the boot is longer than the board width, then a rider will experience toe and heel drag. If the boot isn’t as wide, then the rider will lose turning leverage. To solve this problem, Head offers four different widths for each of its board lines so riders can match the one that’s right for their boot size.

“You end up with a large board line, and it’s very expensive,” says Head Marketing Manager Florian Weingartner of incorporating the Dimensional Concept into the line. However, the reasons for implementing the program are compelling. “Almost every company offers wider boards, but dealers want width options with some models. Everyone will benefit from it,” he says.

Another major innovation for Head is the Freeflex rail mounting system, which acts much like the old Rev Slider and Forum I-Lock system, but allows the board to flex much more naturally underneath the binding than the other systems and than regular binding inserts.

With sunny skies and soft snow, the conditions were perfect for the fifteen or so attendees to test next year’s Head boards, boots, and bindings. And after a nice dinner, the whole group headed to an Austrian version of a bowling alley, where things got really interesting–but that’s another story.

Check for more information about the Head product launch tomorrow on transworldsnowboarding.com