Broadband Interactive Group (BIG) today announced that its extreme sports network, formerly available at, has been renamed Bluetorch and can now be experienced at

BIG’s Bluetorch media brand will embrace the entire extreme sports industry — without being tied to any single sport or company.

Bluetorch reaches its audience through four integrated channels:, “Bluetorch Rush Hour” TV, three bimonthly magazines and many major events.

“With Bluetorch, BIG is creating an original brand name with unlimited potential. Our strong cross-media network gives Bluetorch a direct connection with extreme sports enthusiasts who respect individuality and demand creativity. Bluetorch will deliver fresh coverage of sports to an audience which has been traditionally under-served in print, online and on TV,” said BIG Chief Executive Officer Matt Jacobson.

Bluetorch begins its sponsorship of the “Rush Hour” programming block today on Fox Sports Net (FSN), expanding BIG’s reach into the Gen Y (12 – 24) age group. The extreme sports block is broadcast to 68 million homes daily on FSN’s 22 regional sports networks. This show and other established BIG media properties allow BIG’s advertising partners to benefit from significant cross-media promotional opportunities.

The Bluetorch brand will realize additional opportunities on July 3 when BIG assumes programming and production responsibility for a new daily one-hour show.