Generator Adds To Rep Force and Staff

Carlsbad, California ¿ Generator Distribution Co. Ltd’s. (SWAG, PROM, TWIST) ongoing mission to offer the best service and sales in the industry announce the following additions to the Rep Force:

Representing Twist in the New England Territory is Jim Rockett. Jim can be reached @ 603-383-8914, you’ll have to leave a message or try his cell phone as Jimmy’s always on the road making sure things are rocking for his customers.

Representing Prom in the New England Territory is Mike Hickey, a relative newcomer to the Repping business; Mike brings a wealth of retail experience formally as a buyer for Ski Barn and Manager at Ski Market. Mike can be reached at 508-862-2176.

In the Good ‘OLE SouthEast, Andy Gillett will be representing Twist. Andy’s phone and fax number is 336-725-5880. Also in the SouthEast will be Janet Cox representing Swag and Prom. Janet is the better 1/2 of K2 rep Bill Cox; she can be reached at 804-296-4605

The freshly powder laden Rocky Mountains have a new Swag rep, Shauna McCafferty. She can be reached at 303-805-9443

In other Generator Distribution news, Allison Libbey has joined the company’s Sales and Marketing Department. A recent graduate of St. Mike’s and former Fuse employee, Allison is stoked to sample some West Coast Pow Pow. Allison will focus on grass roots team development as well as assisting in all promotions. Allison can be contacted at 1-800-900-SWAG ext. 108.

Generator Distribution Company Ltd., Founded in 1988, is a designer and marketer of highly technical snowboard apparel, streetwear, footwear and accessories. “Swag®” was launched as one of the industries first technical snowboard specific apparel and accessory brands. In 1993 Generator introduced “Prom®” as a women’s’ specific apparel and streetwear brand. Generator acquired the “Twist®” brand in 1998 and is currently marketing it as the progressive alternative to entry price point snowboard apparel and footwear brands. For more information, contact Johnny West, Director of Sales and Marketing @ 800-900-SWAG or look us up at,, and,