Toronto, Ontario, Canada and Wheat Ridge, Colorado, September, 2001 ¿ Gen-X Sports, Inc. today announced that it has acquired the operating assets and intellectual properties of Volant Sports, LLC for an undisclosed amount.
Volant Sports, LLC, based in Colorado, is a manufacturer and distributor of high-end skis under the award-winning brand Volant, as well as a holder of patented steel technology.
James Salter, CEO of Gen-X, said, “This is an outstanding opportunity for Gen-X to build on its existing platforms by entering into the ski category with such a prestigious brand. We will provide Volant the financial support it requires to fully exploit exciting new patent pending technology and the leadership on a go-forward basis.”
Mark Soderberg, President & CEO of Volant said, “This provides a bright future for the brand to be carried forward with an organization that will bring new energy, enthusiasm and continued commitment to building Volant.”
Volant will begin to wind-down its operations in Wheat Ridge, CO once a transition plan is developed in conjunction with Gen-X Sports. All operations, including sales and marketing, customer service will be moved to Toronto, Canada.
Gen-X Sports Inc., a Toronto-based company with global reach, designs, manufactures, markets and distributes various branded sporting goods products across categories which include golf, snowboards and various action sports equipment. Gen-X Sports’ Brands include ¿ for golf… Tommy Armour®, Ram®, TearDrop® and Zebra®; for snowboards… Limited® and Lamar®; for Action Sports… Oxygen”, Rage® and Dukes®.