European Teen/Youth Culture Study Results

August 24, 02004—Revealing research results now being released from the largest European teen and youth culture research study ever conducted from thousands of face-to-face interviews with 13-30-year-olds across the UK, Germany, France, Spain, and Italy provide fresh insider knowledge about the viral trends that are taking shape and their effects on the European youth marketplace. The European Teen and Youth Culture Study, the 2nd European Study produced by Label Networks, Inc., the only global youth marketing intelligence and research company, provides the most in-depth quantitative and qualitative information ever produced about young people in Europe.

Results within the European Teen and Youth Culture Research Study are provided by country from localized perspectives, in addition to a Pan-European Report–the only source available today that provides the unique perspective of how the interconnectedness of today’s youth marketplace functions. The results will give global brands, designers, marketers, advertisers, media, agencies, artists, and scientists, new insight into the changing trends and influences of this exploding marketplace with more than '¬61 billion in spending power, as well as challenge intuitive leaders to think outside of the cultural boundaries that often blind them to big ideas.

The Values gathered within this Study also give significant details. The power of this information alone is vital for anyone working within youth culture industries. Such Values in the results include:

* 322 Clothing Brands
* 254 Shoe Brands
* 334 Shoe Retail Stores
* 402 Clothing Retail Stores
* 113 Cosmetic Brands
* 56 Automobile Brands
* 202 Beverage Brands
* 659 Magazine Brands
* 18 Magazine Genres
* 443 Television Shows
* 32 Sport Television Shows
* 55 Sports
* 24 Music Genres
* 25 Mobile Phone Brands
* 21 Fast Foods
* 16 Online Purchase Types
* 15 Electronics Types

“Our Studies are unique tools that allow people to gauge where they fit in and to see not only at a core, street, and local level what these kids are doing, saying, and how they’re reacting and why, but also their influences on a pan-European level, says Tom Wallace, President of Label Networks.

For example, in terms of fashion, there’s a sharp increase in shopping second-hand and vintage and high street shops such as H&M and Topshop, which has spawned an entire “disposable fashion trend and attitude across Europe. The desire for cheap, trendy, and revolving styles has also moved into hairstyles with a marked increase in the usage of coloring and products. The ripple effects, however, have also spawned new importance for having a few special pieces of coveted glamour that are expensive, but worth saving for to buy, particularly for denim jeans, sports shoes, and key accessories, which now also include electronics. Point-of-purchase data won’t tell you this and neither will the latest fashion trends from Paris catwalks. But the European Teen and Youth Culture Study connects the dots of local inspiration and ingenuity, following the natural flow of how young people think.

For information about subscribing to the European Teen and Youth Culture Study 02004, email or call (001) 310-745-3005. Global Teen and Youth Culture Studies Subscriptions are also available for those who need core metrics and insider knowledge about the influential youth culture marketplaces in North America, Japan, and China. For questions and subscription costs, or for information about proprietary questions or custom research, consulting, and presentations, please contact Kathleen Gasperini or email; or call +001-310-745-3005.

About Label Networks:

Label Networks, Inc. is the only global youth culture marketing intelligence and research company covering the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between ccompanies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible team of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments.

Global Youth Culture Studies include North America, Europe, Japan, and China; Clients: Kraft Foods, Vans, Harley-Davidson, LG, American Legacy-The Truth, Footlocker, Tylenol, Siemens, Fox Sports Network, Braun, Salomon, Oakley, Levi’s, Quiksilver Europe, Billabong, DC Shoes, Xbox, Ford, Burton, Columbia Sportswear, Warped Tour, Creative Artists Agency, Immortal Entertainment. Contact: Label Networks, Inc., 13323 Washington Blvd., Suite 306, Los Angeles, CA 90066; (001) 310-745-3005;;