DC Shoes, Inc., is pleased to announce the hiring of Brian Sellstrom as its new CEO and Timothy Bartels as VP of Sales. Mr. Sellstrom will handle the day-to-day management of the company and Mr. Bartels will oversee all of DC’s sales efforts. Ken Block and Damon Way will continue in their respective positions as President and Executive Vice President, while the additions to DC leave Mr. Block and Mr. Way more time to focus on marketing, brand positioning and product development. 

Mr. Sellstrom has 27 years of corporate leadership experience. As President of TransWorld Media for 11 years, he created the strategic plan that helped TransWorld become the world-leader in its market. His prior experience includes senior management positions with both privately owned and Fortune 500 companies.  

Mr. Bartels has over 20 years of sales and management experience in the footwear and apparel markets. He comes to the company from Nike, where he led a team of sales executives and managers for Nike’s largest division. 

“Brian has the management and leadership experience to help take DC to the next level, said Block, ” and Tim’s understanding of sales dynamics and his experience make him a first-rate choice to spearhead DC’s continued growth. I have total confidence that they’ll help guide DC to greater success.