Dakine Launches New Web Site

HOOD RIVER, Oregon – October 17, 2003 — DAKINE, a leading manufacturer of packs, bags and accessories for action sports professionals and enthusiasts,announces the relaunch of its website, www.dakine.com, for the ’03/04season.

The site has a new dynamic design, an updated intuitive navigation systemand world-class team rider action photography. The site’s goal is toprovide visitors with a unique and user-friendly experience of DAKINEonline.

Created with Summit Projects of Hood River, Oregon, a full-service internetagency, the navigation has been updated from static HTML to Flash 6. It nowprovides users with an intuitive visual browsing system to find products.The new look combines a fresh, progressive visual design with cutting-edgealternating action and lifestyle photography that are tailored to eachsport.

“We have created an entirely new web site really,” says Alistair Nicol, ArtDirector for DAKINE. “Users can check out new products and get enhancedfeature information quickly and easily. You can view the latest profiles ofour team riders, email a product page direct from the site, and find yourlocal store or an online DAKINE dealer to purchase products.”

For more information or to just check out the new site, please visitwww.dakine.com.