DaKine Launches DK Music Online

HOOD RIVER, OR. — August 23, 2004 — DAKINE, a leading manufacturer of packs,bags and accessories for action sports professionals and enthusiasts, isproud to announce the addition of DK MUSIC to dakine.com. DK MUSIC bringstogether DAKINE athletes, employees and friends to review the latestreleases from DAKINE-sponsored bands including Death Cab for Cutie, TheStills, Ash, The Shins, Interpol, The Postal Service, The Cardigans, TheVines, and many more.

To launch the DK MUSIC section, just click on the ‘DK MUSIC’ icon on thedakine.com homepage. Here, visitors to DK MUSIC will be able to listen tomusic streams while browsing dakine.com, download high-quality mp3 files,view images of the bands, read interviews, find out what DAKINE products thebands prefer, as well as find links to official band and record label websites. Visitors to DK MUSIC can also expect to see regular updates thatwill include new album releases and additions to the roster ofDAKINE-sponsored bands.

“The company is very excited about this new venture, says Randy Torcom, DKMUSIC Manager. “Over the last year, our relationship with the DK MUSICbands has become super solid. The bands could not be happier about havingreliable luggage and backpacks to travel with. This is a perfect match forDAKINE and will surely increase the brand’s visibility in the eyes of ouractive audience.

From venue to venue, state to state, and country to country, musicianstravel the globe endlessly. They need bags that can withstand a beating andfunctionality that doesn’t quit. DAKINE wants to give back to the artistswhose music reflects the action sports lifestyle & culture, so the companyhas given its favorite bands the most elite travel gear to help make life onthe road a little easier. From the ever-popular Split Roller wheeled travelbag to the multi-functional Terminal backpack and beyond, DAKINE productsget the bands and their gear where they need to be. To see the full line ofFall and Winter ’05 DAKINE products, log on to dakine.com.

“DAKINE bags rock! I can’t imagine doing a tour without their packs andluggage, says Jason McGerr, drummer for Death Cab for Cutie. “The paddedlaptop sleeves and music organization in the packs is so key for us.Throughout our band and crew, we all use and abuse the stuff every day. I’mjust waiting for my custom drum stick bag!

“There is always one member of our group that is rocking DAKINE bags, belts,or hats, adds Brendan Canning of Broken Social Scene. “I just realizedthat Kevin Drew (lead singer for Broken Social Scene) has my DAKINE hoodie,but of course, he already has his own so that tells you how he feels aboutDAKINE. But I’m most fond of the large Split Roller, that bag is perfect fortouring.

Backed by a pro team roster that includes some of the world’s top actionsports athletes, DAKINE has been an industry leader in action sportsaccessories for over a quarter of a century. Founded in Hawaii and based inHood River, Oregon, DAKINE offers a complete range of innovative products,including sport-specific to street-savvy backpacks, bags, travel gear andaccessories.