Copper On-snow Gets Golden Reviews

By Laura Murphey

Colorado retailers had nothing but amazing things to say about the on-snow demo at Copper Mountain, Colorado last week. With ten inches of fresh powder and some of the best terrain in the Rockies, attendees had a full spectrum of conditions to test the goods for the upcoming 2003/2004 season. Among the madness were eye-catching booths, cold beer, colder weather, and attendees, of course, “working” hard.

“Overall the demo was run really well,” says Owner Mark Daley of Inferno Snowboard Company in Durango. “It was very easy to try equipment and everyone was really helpful.”

Board Room Owner Vince Sanders from Lakewood says, “Copper is ideal. The mountain has good versatility and good snow.”

Reps agree to stick with the Copper as opposed to the past location in Aspen. “The nice thing about Copper is that it’s close enough to Denver where a lot of buyers can send a diverse group of employees to test out new products,” says Colorado and Utah rep for Atomic Snowboards, Greg Oakley. “I hope that we will be able to set up the demo here next year, the terrain is perfect.

As far as products, Burton boards, along with Nidecker, and the Colorado locals of Never Summer got good reviews. “Never Summer has such a solid feel, it’s one of the few companies where when you ride them it feels like you have suspension,” says Easy Rider Mountain Sports Owner Jon Haas, based in Telluride.

“Burton keeps pushing technology,” expressed Tim Boren, owner of The Underground in Breckenridge. “Their new liners are light and very comfy.”

The Other Side Manager Brock Fetch out of Beaver Creek kept it simple “Nidecker really stood out to me, and of course Burton. It was a good demo because everyone was there.”