Cheers Week: Story Behind The Covers

We wanted to do something different this year with the box cover to “Cheers”.  Justin Eeles and I were talking this fall about how we had such a great mix of personalities in the movie and how we could relate that onto the box covers. Instead of just doing a single box cover, we decided to do 12 different box covers with each individual in the movie having their own portrait on the cover. During our intro shoot at Mt. Bachelor this spring we brought up our friend and photographer Steven Stone and had a 24 hour photo shoot in the garage of the house we rented. The original idea was that the front of the cover would be each persons face, and the back cover would be the back of their head. We spent a half a day shooting the face shots and then switched the lighting around and tried to capture the same expression and gestures from the back of the persons head. Due to distributors complaining that there were too many covers and that it would be too hard to distribute we instead decided to do 6 different covers and a different riders portrait shot is on each side of the 6 covers.

Pierre Minhondo.

Check out all the photos, interviews, and videos for CHEERS Week HERE.


9/18 – Bear Mountain Resort Big Bear Lake, CA
9/23 – Modern Skate and Surf, Royal Oak, MI
9/28 – Wind Waves and Wheels, Kentwood, MI
10/1 – Eastern Boarder, Worcester, MA
10/1 – The Alley in Sparks Reno / Sparks, NV
10/1 – The Clinton Theatre Portland, OR
10/2 – The Source, Calgary, AB
10/5 – Boyne, Traverse City, MI
10/5 – The Gothic Theatre Denver, CO
10/7 – Whistler, Location TBD
10/8 – Liquid Lounge Breckenridge, CO
10/8 – Village Boards, North Olmstead, OH
10/8 – Surfside, Costa Mesa, CA
10/9 – Boards N Motion, Auburn, CA
10/9 – Tower Theatre Bend, OR
10/9 – Seattle Pyramid Alehouse Seattle, WA
10/9 – KAYO Travel Warsaw, Poland
10/10 – Darkside, Killington, VT
10/10 – Bar Of America Truckee, CA
10/14 – Ogden Theater, Denver, CO
10/15 – Active, Temecula, CA
10/16 – Destination 1440, Berkley, CA
10/21 – Val Surf, Valley Village, CA
10/22 – Perigny, Trois Rivieres, QC
10/22 – Summit, Lake Elmo, MN
10/23 – Boardertech, Monkton, NB
11/2 – Tommy Lefebvre, Ottawa, ON
11/6 – Edge of the World, Banner Elk, NC
11/6 – Moda 3, Milwaukee, WI
11/6 – Kingpin, Houston, TX
11/9 – Paragon, NY, NY
11/10 – Salty Peaks, SLC, UT
11/11 – Milo, Orem, UT
11/12 – Buckman's, KOP, PA
11/13 – Ski Company, Rochester, NY
12/2 – Meltdown, Kitchener, ON
TBD November: Burton Store, Vail, CO
TBD November Sport Systems, NM

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