Canada Regional Report

Lorne Loder, owner of Ballistic in St. John's, Newfoundland, has been working hard designing his soon-to-be-released Web site.

The province of Newfoundland covers an enormous amount of territory, which means people can't always get to the store. With the Internet, browsing is a breeze, says Loder.

“The Internet is the way of the future-our isolated customers can benefit from ordering on our site,” he says. “We see the Web as a way of reaching out.”

On Deck, located in Canada's capital city of Ottawa, Ontario, is where Matt Nelson works. “So far, the shop hasn't gone online but it's something we want to do eventually,” he says. “For the past eleven years the store has done well, maybe with the Internet we can broaden our customer base.”

Dave Rogers has been a shop employee at Ride On, in Peterborough, Ontario for the past eight years. “The priority right now is developing a Web site for our shop,” he says. “But we want something special that will stand out-not like all the other shops with Web sites.”

Jason Town is an employee at Easy Rider, an Edmonton, Alberta shop with a Web site: that promotes upcoming contests and new product arrivals.

“Even though we're only two-and-a-half years old we get people from all over Canada and recently Singapore checking out our site,” says Town. “It's pretty cool to see e-mails from all over the world inquiring about our shop.”

Log on to and see what the seventeen-year-old Bike/Board Shop in Calgary, Alberta is offering. “We promote our bikes and boards on the Web site, which means we get plenty of hits all year round,” explains employee Dave Johns.

Mike Redpath has owned Coastline in Victoria, British Columbia for eight years. The shop has had a Web site, but lately Mike is redeveloping the site to offer links, sell Coastline T-shirts, and whatever else comes to mind.

“Our shop is service oriented and there's no way a Web site can offer things like customized boot fitting,” says Redpath. “It's great to show everyone what our shop looks like and what we have to offer, but people still need to come into the shop for our personal attention.”