Named Internet Marketplace for SIA

McLEAN, VA (February 3, 2000) – SnowSports Industries America (SIA) has named as the official business-to-business Internet marketplace for the SIA Vegas 2000 trade show. The SIA show, March 3-7, is the snow sports industry’s annual international trade show. It attracts nearly 90 percent of the industry’s retail buying power. is a service provider to the snow and outdoor sport wholesale and retail business community. The company offers a Web site that is an electronic marketplace, accessible only to qualified buyers and sellers (closed to consumers). At this electronic marketplace, buyers can check out the offers of their suppliers, access the trade press, communicate with their peers and others in the community and most important of all — submit their orders to their vendors.

Buyers can now use one Internet site to transact business with all of their vendors using a standardized ordering software and navigation method., Inc. offers a toll-free customer support service for their users to assure that the buyers for the retail stores understand how to easily submit orders to their suppliers. To showcase this new marketplace and to get the retail community up and running, will have training staff and more than 100 computers at work areas on the show floor. The computers will be set up in the three sponsored retailer work areas — The Sprint Business Center, the FedEx Ground Business Center and the Business Center.

“After extensive review, we feel that this service, using the latest technology, will improve dealer-supplier communication,” said David Ingemie, president of SIA. “This streamlines the entire buying process for retailers and eliminates the need for retailers to visit hundreds of supplier web sites. Suppliers’ sales representatives will also spend less time dealing with the administrative aspects of the sales process, allowing for more time to work directly with their retailers. Retailers can now purchase products from suppliers at their convenience, 24 hours-a-day, seven days-a-week.”

“We are excited about being selected as the official supplier of the SIA Vegas Show,” said Dave Bertoni, CEO of “To encourage activity on the service, all buyers who sign up at the show pay only half-price of the nominal fee to receive free service for one year. In addition, is offering a promotional opportunity for any supplier who is on-line with product information by the SIA Vegas Show,” he said. “By acting now, suppliers can save up to 35 percent in annual costs.”

For more information about the, contact (303) 986-6583 or visit the Web site, Founded in 1998, is a privately held company based in Lakewood, Colo. SnowSports Industries America (SIA) is the national, nonprofit, member-owned trade association of competing on-snow product manufacturers, suppliers and distributors working together to promote and develop the winter sports industry. The SIA Vegas 2000 Show is the largest gathering of exclusively snow sports companies, organizations and individuals in North America.