Burton President To Step Down

Burton President To Step Down9/25/02

Burlington, VT – After twelve years of pushing Burton Snowboards to new levels, Burton’s President Tom McGann is moving on to follow his passion for motorcycles. As of November 1st, McGann will become the CEO of M.A.G., Motorcycle Aftermarket Group, a group of companies that specializes in the high performance motorcycle aftermarket industry.

Burton Snowboards has benefited from McGann’s extensive knowledge, expertise and dedication to snowboarding for over a decade. “Virtually every move or accomplishment Burton has made over the past twelve years has Tom’s fingerprints all over it,” says Jake Burton, founder and owner of Burton Snowboards. During his tenure, Tom has helped Burton maintain and strengthen its position as the industry leader.

Upon McGann’s formal departure, Laurent Potdevin, Senior Vice President of Operations, will assume the role of President of Burton Snowboards. David Schriber will become the President of Gravis and Dennis Jenson will become the President of Korda and Anon. Jake Burton will continue to be involved in the company’s daily workings as he has been throughout Burton’s 25 year history, while McGann will maintain his involvement with Burton as an independent advisor. With the momentum and excitement surrounding snowboarding, Burton’s innovative new product line and these new management changes, the company is heading into this season stronger than ever. Change provides new opportunities, and Burton has always thrived on change.

“I know that I speak for all of us here at Burton as well as the soul of this company when I wish Tom the very best of luck in his new endeavor,” says Jake.

Burton Snowboards, the world’s first snowboard factory, is the only pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding equipment on the planet. Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton’s passion is snowboarding – evident by their overriding mission to open snowboarding at every mountain resort. Why aren’t you riding? Celebrating 25 years in 2002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Don’t make excuses. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world. There is snow somewhere.

Consumers can learn more about Burton Snowboards by calling Burton Rider Service: (800) 881-3138.