BroForm To Provide Sims’ Pro Forms

Santa Monica, CA and Laguna Beach, CA ¿ Sims Snowboards is pleased to announce their new Pro-Form and Shop Employee Purchase programs utilizing BroForm’s internet-based Pro-form automation technology.

As part of the program, all Sims Authorized Dealers will be pre-authorized for BroForm membership accounts and access to the Sims Shop Employee Purchase program, which will be accessed from

“The BroForm programs are a major step forward for us in servicing our dealers better, while making our entire sales staff more effective by redirecting the significant demand for Sims product from our shop employees and industry friends” states Todd Liotine, Sims VP of Sales.

“We will now be able to keep online program inventory availability up to date, significantly reducing Pro-Form ‘dead-paper’ orders and the resulting customer service resources required to deal with them. The fact that we have yet another great benefit to drive traffic to our website, as well as the mechanisms in place to address the pro-form abuse that hurts our retailers, was the icing on the cake.”

In addition, limited Sims product will be available on the website to select BroForm members including snowboard resort employees.

If you are a Sims authorized dealer you should expect to receive your Shop Employee Program information shortly. If you have any questions about your account or the BroForm program, please contact BroForm by email at or phone 877-7broform.