Portland OR – Bonfire Snowboarding, Inc., industry leader of high performance snowboarding apparel, bags, and civic wear is very pleased to announce that Jeremy Jones (of Forum) and Jason Murphy (of Sims) have joined the Bonfire team.

Highlighted by the new additions, the team, including current stars David Benedeck, Kyle Clancy and Jason McAlister, is now clearly one of the best in the industry.

“Everyone knows that Bonfire makes the best snowboard products and that has always been priority one. Now with the product doing so well, It is time to strengthen our team to reflect our leadership position. I have worked with both Jeremy and Jason before and it is a real pleasure to work with them again. The fact that they came to Bonfire because they wanted a sponsor that made the best product for riding was important to me. Both made an immediate impact on the 2003 offer, and plans are in the works for them to develop their own series in 2004.”Said Marketing Director Ben Pruess

“I am stoked on this opportunity. I really wanted to be involved in the creation of outwear that would reflect what I am about as a person and a rider. Ben and Bonfire have allowed me this chance. Jason and myself are working with the Bonfire team to create products and images that portray our thoughts on apparel and style as a whole. Peace”Jeremy Jones

“Bonfire welcomes our new riders and looks forward to the impact our whole team will have. Look for them in the upcoming Mac-Dawg, Standard, Straightjacket and Kingpin films. Also we are well represented in this upcoming Olympic season by Bonfire competition riders Guillaume Morrisset, Minna Hesso and Espen Arvesen”added Pruess.