Bonfire Presenting Apparel Sponsor for Robotfood

Portland, Ore., April 22, 2002- Bonfire Snowboarding, Inc., is proud to announce its partnership with Robotfood Film as the presenting apparel sponsor for this year’s movie. Four of Bonfire’s team riders: David Benedek, Christoph Weber, Travis Parker and Josh Dirksen, have starring roles in this years project.

“It was an obvious choice for Bonfire to sponsor this film. With David, Travis, Josh and Chris all filming for this feature, there was no other project that we would support. Our partnership was a natural one. Both Robotfood and Bonfire share a drive to create progressive material and impart fun to the sport. This year’s release will show how strong the Bonfire team is and will undoubtedly be the best film of the year. As a brand we have always supported our riders and their efforts to help the sport progress and evolve. Robotfood is clearly an avenue for us to show that support,” said Bonfire’s Marketing Director, Ben Pruess, “Bonfire is committed to helping all riders from pro to parent progress and have fun on the hill and we believe Robotfood shares the same outlook.”

Bonfire Rider’s Josh Dirksen and Christoph Weber are new to Robotfood this year, but part-founders, Travis Parker and David Benedek had a few things to say about the collaboration.

“I am really happy Bonfire supports the project I am putting all my energy into. The fact that Weber and Dirksen were added to Robotfood crew is cool since it allowed me to film with my buddies and showcase the Bonfire team,” said David Benedek.

Travis Parker added, “It’s cool that Bonfire is behind our project and believes in what we’re doing. Everybody on the set is wearing Bonfire, even the filmers wear Bonfire. It keeps all of us warm and dry when we’re out filming 1080s.”

About Bonfire Snowboarding Inc.

Bonfire Snowboarding Inc. is a division of adidas/Salomon. Established 14 years ago, the company joined forces with Salomon in 1995 and is now located in Portland, Oregon. The Worldwide headquarters are at 525 SE 11th Ave., Portland, Oregon 97214. World Wide Web site: