Boarding For Breast Cancer Broadens Its Reach

What began as a snowboard-and-music festival to raise both awareness as well as funds to fight breast cancer has grown to a new level of education and support for the cause. Boarding for Breast Cancer, which began as a one-day event, has now become a nonprofit fundraising foundation.

The mission of BBC remains the same–to spread breast- cancer awareness among today's youth, and to raise funds for research and educational programs through events, music, and art–but it has been expanded to include additional events and fundraising.

This season, BBC added a Board-A-Thon program, strengthened by Fitness magazine. Taking place at resorts across the country, participants collect pledges prior to the event, then hit the slopes to earn money for the cause. Highlights include on-site breast-cancer awareness and education exhibits, snowboard product demos, a product raffle, a halfpipe jam session, and live music.

BBC's Fifth Annual Snowboard and Music Festival, presented by RLX Polo Sport, will take place at Sierra-at-Tahoe, California, April 15, 2000. The event will again have big-name bands, pro snowboard exhibitions by top athletes, and breast-cancer awareness programs.

For more information about these events or the foundation, check out

–Robyn Hakes