Boa Names New President

I am very pleased to announce that Mark Soderberg has been officially appointed President of Boa Technology, Inc. Mark will be responsible for all operations at Boa. Many of you have worked with Mark already over the last year and a half that he has consulted for us. Mark’s email address is

I will remain as CEO and will be working closely with Mark. I will also continue to be primarily responsible for product management, sales and marketing and, most importantly, ensuring that our customers remain satisfied.

Mark has over 25 years experience in business management, operations and engineering. His extensive background in manufacturing and business systems results from years in manufacturing consulting as well as running companies. Prior to working with Boa, Mark was CEO of Volant Sports, a $12 million manufacturer of high end alpine skis, snowboards and mountain bikes. Prior to Volant, Mark was a partner in CNA Manufacturing Systems, which specialized in the design, production, and installation of manufacturing automation systems in medium to large companies. Earlier in his career, Mark held management and engineering positions at a couple different sporting goods companies as well as at Boeing Commercial Airplane.

I believe we are very fortunate to have someone of Mark’s caliber and experience to lead Boa through the next phases of rapid growth. Mark and I share a passion to continually improve our products and our operations and to replace shoelaces everywhere.