Black Dot Signs First Rider

SEATTLE – Black Dot, a leader in technical boardwear “without the sticker shock,” launched its team rider program today with the signing of Marcus Adolf, announced Vice President of Sales Roger Bird.

The 17-year-old Adolf of Anchorage, Alaska, is nationally ranked and currently attending the Squaw Valley Academy in California. This year he qualified for a berth on the Jr. National World Snowboarding Team, which competed in France in March 2000. Adolf is targeting the 2002 U.S. Olympic team.

“Our team rider program is geared to supporting new, as well as established competitors and is obviously a great way to increase visibility and credibility of the Black Dot brand,” said Bird. “We are pleased to have Marcus offer ongoing critical product wear testing and development feedback.”

Bird added that Black Dot’s new program will include a six-member team of both men and women riders. Adolf will wear Black Dot’s new “Pro Series” collection of technical performance boardwear and accessories in all competitions during the 2000/2001 season.

The Fall ’01 collection features HV3(tm), a HydroVent(tm) three-layer WPB technology that offers enhanced durability and waterproof protection.

Based in Seattle since the early days of snowboarding-1992 to be exact, Black Dot® boardwear is designed, developed and marketed by Pacific Trail, Inc., a leader in authentic recreational outerwear for men, women and children for over 50 years. Pacific Trail has showrooms and offices in Seattle and New York. Black Dot products are available nationwide in specialty sporting goods stores.