Ben Pruess Moves To Adidas Footwear

Portland, Ore., April 8, 2002- Bonfire Snowboarding, Inc., regrets to announce the departure of Marketing Director, Ben Pruess. A veteran of the snowboard industry, Ben spent the last 15 years, as a pro-rider, a photographer, team manager and for the last four years as the Marketing Director of Bonfire Snowboarding. Pruess will be leaving the industry to take on new challenges as the Head of Adidas Originals Footwear.

“Ben’s been an important creative force for Bonfire. His focus on creative design and product integrity has brought a lot to our company. I know it was a very hard decision for Ben, but this move is an opportunity for him to focus his talents on a larger lifestyle brand and we wish him the best,” said Managing Director, Phil College.

Ben will be working with the team to ensure that a replacement is found that shares both Ben and Bonfire’s passion for snowboarding.

“My decision to make this change is one of the hardest choices I’ve ever made. Not only am I leaving the brand I love and a group of colleagues I enjoyed working with, but I am leaving the larger snowboard family that has provided me with some of the best opportunities and relationships a person could hope for,” said Pruess. “Bonfire is the best apparel brand in Snowboarding; our team riders, dealers and products are a testament to this. I would like to personally thank everyone for helping us achieve this. Team riders, dealers, magazines and friends, thank you for your support and friendship, it has been a truly great time,” he added.

Pruess is tentatively planning to depart for his new post in Germany sometime in June.

About Bonfire Snowboarding, Inc.

Bonfire is built with a commitment to provide riders with innovative and unique products to unlock their potential and enjoy riding more. Bonfire Snowboarding Inc. is a division of adidas/Salomon. Established 14 years ago, the company joined forces with Salomon in 1995 and is now located in Portland, Oregon. The Worldwide headquarters are at 525 SE 11th Ave., Portland, Oregon 97214. World Wide Web site: