Jake Price has got it goin’ on. He films and follows his friends around the world, documents their exploits, edits it all into always enjoyable clips and videos of varying length. He also snowboards like a bat out of hell, and has a blog that people actually follow. This winter he’ll be cruising with Gigi, working on the new Volcom film focused on Mr. Ruf. The two got things started with an extravagent sojourn down to the Southern Hemisphere. It was some kinda start to what’s sure to be some kinda season.
Where are you from, how’d you get your start and why movie making? And did you ever imagine when you were starting out that you’d be doing what you’re doing now?
I grew up in Salem, Oregon. I got my start in the snowboarding industry by working at Exit Real World snowboard shop when I was 13 years old. Working there enabled me to meet the right people and be at the right place. I never imagined myself working professionally in the snowboard film industry. With a lot of hard work and good decisions, I've made it to the level of filming I'm at now. It's kind of funny to me actually; I have always considered myself a snowboarder first, filmer second.
And now, you just got back from Patagonia filming Gigi. It seems a little odd to head to the southern hemisphere at the beginning of the Northern hemisphere winter. How’d this trip come about? What was it all about?
Volcom's Billy Anderson called me a week before the trip and was all, "Your going to Patagonia, Chile with Gigi next week. I'll send you your flight info. Have fun!" I basically jumped on the plane blind not really knowing exactly what the trip was going to be like. Let me tell you, it was like nothing I have ever experienced for a snowboard trip.
I heard it was some real lifestyles of the rich and famous shit, tell us about the set up?
We landed in Puerto Montt and took a shuttle to the clubhouse where the 150 ft. custom built 25 million dollar ship was. The owner of the ship loves fly-fishing as much as we do snowboarding. So naturally, he designed and built the boat to do what he loves….fly fishing excursions. Fishing season was over, and he was looking for ways to keep the dream alive all year round. Winter came, and we were the first to ever go out on the ship for a heli boarding trip. We were pioneers of some sort.
And what kind of shredding did you get into? Find anything epic? Get any pow?
More like pioneers of bad weather. We could not fly the whole week due to wind and bad weather. You can't change the weather so you have to make the best of it. We ended up going heli-picknicking, heli-river rafting, heli-jet boating, and sea kayaking. Gigi and I shot some funny behind the scenes stuff that you will most likely be seeing somewhere in the near future.
Who was there?
The crew for the trip was completely random. There were our French guides, a pro skier and his media crew, the richest guy in Uruguay, a few vacationers, and Russian photographers Andrey Pirumov and Maxim Balakhovskiy. I was lucky enough for them to invite me along with Gigi Ruf. Thanks nomadsoftheseas.com and helipro.ru
How much have filmed with Gigi up until now? I imagine he’s one of the mellowest and most exciting dudes to film, did you find that this is the case?
I've know Gigi since I was 18 years old, so we have known each other for about 10 years. We get along great and have a lot of fun riding together, the past couple years, Gigi was working hard over at another company, now that he is full riding Volcom outerwear and boards, we're going to be hanging a lot more. As far as filming him goes, He is a wild card for sure, he's very calculated and always a surprise. You always have to run the film a bit longer with him, he will always throw in an extra slash or ollie.
How’s the season looking? Do you guys have everything mapped out, or you just gonna wing it, go where the weather is? Which approach do you think is best for making a movie?
My home mountain has only been open for a week. I need a lot more shredding for myself to do some "research". The best way for me to prepare for a new project is going out there and throwing up some methods and slashing pow. I just need that to keep the sanity of filming the best guys in the world in neck deep powder while I just stand there with a camera and hit record.
Who do you hope to film with? How’s the crew selection gonna work?
I'm usually a one-man show, but, we will be stepping it up this winter. Ideally, I'd like to find a couple hard working filmers with unique style to help out.
How long have you worked for Volcom, tell us about what else you’ve done for them?
There is no company out there doing for snowboarding what Volcom is doing. They are truly one of the only companies doing it right in the snowboard industry. This upcoming winter will be my 3rd year filming for them, I feel like I have the best job in the world and am so lucky to be a part of such an amazing team of people.
The past 2 Winters we've been working on Fuel TV Shows, stoneyour.tv webisodes, and iTunes downloads. The first was "Wandering Winterland" for Fuel TV, it was a collection of random short travel stories we put together from random film trips. I just finished up a second TV show called "Volcom's Blizzard Bizarre". I documented Jamie Lynn's band Kandi Coded on a road trip from Big Bear up to Mt. Baker for the Legendary Baker Banked Slalom. The Volcom team snowboarded everyday and rocked out every night. That experience was one of the craziest trips I have ever been on. You can catch that on Fuel TV some time in December and iTunes after that.
Who are your biggest influences? In art? In Life?
My Mom and Dad are definitely my biggest influences. They have always given me the opportunity to go out there and do what exactly what I wanted. Art wise, I just hung out in NYC to take in the big city scene and see what is happening out there. It was inspiring to see some next level stuff people are doing outside of snowboarding and skateboarding. I would really like to continue to come up with original ideas and make them become a viewing experience for someone out there.
What kind of equipment do you use?
I always have some form of camera on me. I use my iPhone camera the most for doing updates on a collective website (boardasfuck.com) a few great friends and I run. As far as professional filming goes, it's always different. I prefer shooting 16mm, no video camera or computer filters can replicate the look of 16. The Panasonic camera that has basically become the industry standard is something I use from time to time, but I prefer a small camera that I can just throw in my pocket pull out right away. The technology these days is amazing and I love the shots that look like your there riding with the pros. I’m not trying to go out there and exaggerate or create a fantasy world with dollys or cranes. I just want it to be pure shredding in a way most people can relate to it.
Do you have any advice to aspiring snowboard movie makers?
Grab any camera you can get a hold of and go out there and have fun. If you're making some cool stuff, people will take notice. Film for yourself first, if you think it's cool, it most definitely is! Work hard, show up on time, meet the right people make it happen, and do what you love.