Atomic Snowboarding Gets Angry

Partners with SoCal Action Sports Firm

Amherst, NH – In keeping with the goal of creating a separate snowboard division under the umbrella of the Atomic snowsports brand, Atomic Snowboarding is proud to announce its alignment with the Angry Associates.

This premier creative agency is led by Scott “the angry Swede” Hultgren and Sergio Castaneda. Based in Southern California, Angry’s group of designers are deeply rooted in the cultures of snowboarding, skateboarding and motocross.

Luke Edgar, Atomic Snowboarding’s General Manager, remarks “Now that the brand and product direction for our line is coming from the USA, we want to associate ourselves with an agency that’s from the west coast. This further emphasizes our strategy of ‘based in the east, driven from the west,’ and connects us to the region where most action sports trends originate. It’s important that we surround ourselves with creative people that have ‘it.’ Whatever ‘it’ is, the Angry Associates certainly possess ‘it'”.

“We love snowboarding. It’s important to us that Atomic is dedicated to snowboarding with the intent of being a positive force in the sport,” says Scott Hultgren. “Atomic has amazing products, an excellent team and incredible potential. To the mix, Angry Associates brings our creative skills and experience creating brands, graphics and campaigns for snowboarding and the action sports industry. We have big plans for the brand, and the sport in general. We can’t wait to get started.”

The Angry Associates will begin by directing the 03/04 Atomic Snowboarding ad campaign. They’ll follow up with a limited late-season-release snowboard targeted at shop employees in fall of 2003. The Associates will also be responsible for coordinating all graphics, website, trade and consumer brochures, P.O.P and promotional items.

The Atomic Snowboarding boat (OK, it’s a small boat) is going in the right direction. To jump on, please contact Luke Edgar at 800-258-5020.x529.