Prepare for a Faceoff!

Amherst, NH (September 24, 2001) – Atomic USA is proud to announce the release of the first Atomic snowboards, the result of a methodical two-year development cycle. Dubbed the “Faces” line, the series of four boards will be available on an extremely limited basis at select dealers this winter.

“Atomic snowboards have been a long time coming, but they’re worth the wait,” remarked Atomic’s Director of Snowboards Chris O’Donoghue. “With a rider-directed program like ours, you’ve got to be true to the demands of the athletes and the market. Early delays cost us time and money, but the product had to be right. These boards hit the mark!”

Based on an aggressive new freestyle/freeride shape, the tech behind the face is Sandwich D4 with full sidewalls. While conventional boards use three fiber layers, D4 provides four dimensions of structural fiber to optimize edge power across the entire sidecut. The 30° angle of the first two diagonal layers transmits power farther up the tip and tail. Layer three integrates vertical fibers for progressive longitudinal flex. Layer four runs across the board under foot to deliver precise power to the edges for explosive drive and rock-solid stability.

“My Atomic board is super-smooth and stable, but it pumps out raw power too,” comments Luke Wynen of the Atomic Snowboard Team. “The team asked for a board that handles. A board with plenty of pop. This thing is right on!”

Atomic snowboards are available in 53 (Ghostface), 56.5 (Skullface), 59 (Scarface) and 62.5 (Fangface) lengths. The team-developed graphics hint at the boards’ ability to let aggressive riders attack the park.

Another Atomic first, Color Flex metallic sparkles are imbedded into the top sheet during the production process. Atomic Faces reflect light differently at different angles, actually changing color like a chameleon as a viewer’s perspective changes.