ASR Movie Premiere Schedule

It’s that time again--Labor Day--summer is almost over and ASR has arrived. While the trade show itself isn’t really snowboard specific the nightly video premiers are--so, in between grabbing a bite to eat and rushing to the next fill-in-appropriate-sponsor-here party take a minute, sit down, and watch the tale of last year’s winter unfold.

This year seven videos are premiering in and around the San Diego based trade show. The antics begin on Tuesday, September 3 and will occur nightly until the final premiere on Saturday night. From Foothills Ranch to Downtown SD, pro’s and bro’s will be throwing down, tramping around, and taking it all in. Will you be there?

Film: Vivid by Absinthe Films
Premiere: Tuesday September 3, 7:00 p.m. at Oakley’s Headquarters in Foothills Ranch, California.
Sponsors: Nitro, Onboard Magazine, Oakley, Salomon, Rossignol, Vans, Burton, Billabong, Helly Hansen, and Snowboarder Magazine.
Web site:

Film: Voice by Xodus Productions
Premiere: Wednesday September 4 at the La Paloma Theater in Encinitas at 8:30 p.m.
Sponsors: Etnies, Mission Six, Nidecker, ThirtyTwo, Westbeach, Elan, SP, and Atlantis.
Web site:

Film: Nine Lives by Wildcat Alliance
Premiere: Thursday September 5 in the San Diego Convention Center, room 11, 2nd floor at 5:30 p.m. (includes free beer and DVS models in cat suits!)
Sponsors: Drop, TransWorld SNOWboarding, Iris Snow, Battle Axe Records, and DVS Shoe Company.
Web site:

Film: Afterbang by Robot Food
Premiere: Thursday September 5, 10:00 p.m. location TBA.
Sponsors: TransWorld SNOWboarding, Burton, K2, Salomon, Elevation, Sessions, Quiksilver, and anon Optics.

Film: Happy Hour by Kingpin Productions
Premiere: Thursday September 5 at Spreckles Theater in San Diego at 9:00 p.m.
Sponsors: Millennium Three, Smith, Burton, Drake, Rossignol, Bonfire, Nitro, TransWorld SNOWboarding, and Gnu.
Web site:

Film: Pulse by Mack Dawg Productions
Premiere: September 6 at Spreckles Theater in San Diego at 7:00 p.m. Admission is free.
Sponsors: TransWorld SNOWboarding, Lib Technologies, Special Blend, Vans, Ilock, Jeenyus, Forum, Rossignol, Burton, Epitaph, Foursquare, Oakley, Mt. Hood Meadows, and Mammoth Mountain.Web site:

Film: Notice To Appear by Standard Films
Premiere: September 6 at Spreckles Theater in San Diego at 7:00 p.m. Admission is free.
Sponsors: Elevation Snowboards, Burton, Sims, Smith, Santa Cruz, Helly Hansen, Ride, Salomon, Da Kine, and Rossignol Snowboards.Web site: standardfilms.comFilm: Full Metal Edges
Premiere: September 7 at the Hard Rock Cafe 11 PM to 1 AM. Tickets required.
Sponsors: Grenade, Gnu, etc. . . .