Airwalk has refined the structure of its product-development team as part of an ongoing effort to streamline and strengthen the product creation process, and will oversee the commercialization process of boards, boots, bindings, and all footwear categories at Airwalk.
Heading up the development department is twenty-year footwear industry veteran Kerry Oberg. He transitions from director of costing for Airwalk into the role of director of product development.
Joe Babcock has been named product line manager of the Snow Equipment. An avid rider and tester of both snow and skate product since 1983, Babcock has worked in a variety of capacities since joining Airwalk in 1996. In his new role, Babcock will provide hands-on creative direction for all snow products, interact with the design and development teams, consult with Airwalk’s professional snow athletes and coordinate the research and testing of new products.
Randy Kleiner has been named product manager of snowboards and bindings. Kleiner has worked in the snowboard industry for more than ten years and joined Airwalk in January. In his new position, Kleiner supports the creative process of boards and bindings by consulting with snowboard and binding factories and design teams to produce the best performing and innovative product for the progressive rider.
Furman O’Dell has been named product development manager of Airwalk’s snowboard boot program, and will be addressing fit, comfort and performance issues to enhance riding for all levels of snowboarding enthusiasts.
Charlie Tufts becomes director of technical services. Working in the development department over the past two years, Tufts will step into this newly created position and boost group efficiencies through implementation of key processes and policies. Immediate priorities for Tufts include developing a focused quality control process, addressing product fit and performance and the implementation of a number of new and innovative concepts.