AASI, PSIA, NSP Promotes Dorsey


January 26, 2004 — Lakewood, Colorado – The Professional Ski Instructors of America (PSIA), the American Association of Snowboard Instructors (AASI), and the National Ski Patrol (NSP) have promoted their long-time marketing director to assistant executive director/chief operating officer of the three nonprofit associations. Although Mark Dorsey will continue to oversee marketing activities, his primary focus will be the daily operations of PSIA-AASI and NSP.

“The role of these associations has expanded rapidly in recent years, and Mark’s new duties will be extremely important in that continued evolution, said Stephen Over, the executive director of PSIA-AASI and NSP. “His experience in the snowsports industry and his credentials in association management will provide for long-term stability and growth as the complexities of our business continue to increase.

As marketing director, a position he has held since 1989, Dorsey is credited with developing publicity, advertising, and marketing materials as well as increasing membership and non-dues revenue. He has developed award-winning presentation kits and content for association education materials and the associations have received numerous awards of excellence for advertising and marketing materials.

Dorsey recently obtained a master of business administration (MBA) degree from the University of Colorado. In addition, the American Society of Association Executives (ASAE) has designated him a certified association executive. The CAE credential is ASAE’s highest professional distinction, which entails a comprehensive examination covering the field of nonprofit association management.

The Professional Ski Instructors of America and the American Association of Snowboard Instructors are nonprofit associations with a combined membership of more than 29,000 members who are dedicated to promoting snowsports through instruction. The associations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. PSIA and AASI support ski area management through research and development of instructional programs in alpine and nordic skiing, snowboarding, adaptive skiing, and children’s skiing.

For nearly 70 years the National Ski Patrol has been at the forefront of safety and emergency care education programs. The association’s 26,500 members represent 98 percent of the nation’s patrollers, whether they are paid or volunteer their services. These members are the primary delivery system of emergency care training for ski area patrollers. NSP also develops training for non-medical roles, including toboggan handling, avalanche rescue, and mountain host programs.