686 Hosts Product Development Conference

WHISTLER, CANADA- 686 Clothing Company along with reps, retailers, and team riders, gathered in Whistler, B.C. April 16th-18th to snowboard and discuss concepts for the 2005/2006 winter line.

The original idea for the trip was to reward the reps for their hard work in the 2003/2004 season. Soon after, retailers and team riders were involved, including appearances by ZJ’s Boarding House from Santa Monica, Pacific Boarder from Vancouver, B.C, international team rider Gaetan Chanut, and rookie rider Adam Drover.

During the craziness of the Telus Ski and Snowboard Festival consuming Whistler Village, 686 and their entourage managed to keep somewhat focused. Accompanied by Bloody Marys and countless cases of Kokanee, two separate meetings were led by CEO Mike West that specifically focused on product research, development, design, concepts, coloring, and production.

The reps and retailers saw the first round of 2005/2006 samples and were able to give their comments; a process in which they had not previously been involved. “The feedback, suggestions, and regional input will no doubt, help 686 with fine-tuning the line and simplifying production, said Northern California Sales Rep Terry “TC Campion.

Despite the imperfect weather conditions, most everyone was also happy to have a chance to ride together. “We hang hard together in places like Vegas, but we are all in this because we ride too, Rocky Mountain Sales Rep Michael “Gags Gagliardi said. “I love riding with the 686 crew.

Aside from work and snowboarding, gallons of warm sake were consumed at Sushi Village, and buckets of ribs piled up at the Whistler Brew House. For the late hours of the night, 686 sponsored nights at two of Whistler’s hottest clubs, Garfinkel’s and Tommy Africa’s.

With this trip being the first of its kind at 686, everyone was pleased with the outcome. In the future, 686 plans to make this trip an annual event that will involve a longer list of retailers, as well as a more detailed schedule. A name for the event is still to be determined. “With 686 making some changes for 2005/2006, it was important to make sure that we were heading in the right direction, Vice President/Sales Jono Zacharias said. “By the positive response from all the participants, we will definitely do this again next year.

Rider owned and operated, Westlife Distribution Inc. is the parent company of the 686 brand. Since 1992, 686 have provided the snowboard community with innovative, progressive, and technical outerwear found only in core specialty retail locations throughout the world. Log on to www.686.com for more information.