686 Expands Marketing Department

SAN PEDRO, CA- 686 Clothing Company, division of Westlife Distribution Inc. is pleased to announce the appointment of new hire Laura Murphey, as public relations and promotions coordinator.

Laura will be working under Marketing/Advertising Director Brice McTague, as liaison for all 686 events, promotions, and public relations issues requiring full-time attention. “686 has always been a product driven company, and with its growth, it is becoming increasingly important to bring additional awareness to the brand,” Brice explained. “We are excited to have Laura because she knows the business of snowboarding from both a rider and sales perspective.”

Laura competed on the amateur snowboarding circuit which eventually brought her to Southern California from her home town of Taos, New Mexico. Once settled in Huntington Beach, Laura completed a one year internship with TransWorld Snowboarding Business Magazine and eventually became the Southern California sales representative for Atomic Snowboarding. While working with 686, Laura will continue her study in public relations and marketing at California State University in Long Beach.

“I was so excited to become part of this amazing company, and then I thought that this may just be secret plan to help even-out the guy-to-girl ratio at the next company shindig,” Laura said.

Rider owned and operated, Westlife Distribution Inc. is the parent company of the 686 brand. Since 1992, 686 have provided the snowboard community with innovative, progressive, and technical outerwear found only in core specialty retail locations throughout the world. Log on to www.686.com for more information.