~ October 2nd, 2010 ~

YEA.NICE, a new clothing brand, will be launching its first line on October 2nd, 2010.

The brand is the brainchild of snowboarders J.J. Thomas and Josh Sherman. The clothing line fuses art, custom fits, and function, which includes flannels, wovens, t-shirts, beanies, and hats. There is unique detailing on all the pieces, and a few limited edition, one-time release items. Besides putting their efforts into the clothes, they also support artists, musicians, and athletes from across the nation.

Visit to view the complete line and check out the launch events being held in Madison, WI and Denver, CO.

Welcome to YEA.NICE…It’s a brand.

The company is based in Boulder, CO and can be contacted at: