Vans, Inc. Announces the Promotion of Neal R. Lyons to President of Its Retail Division

SANTA FE SPRINGS, Calif.–(BUSINESS WIRE)–April 1, 1999–Vans, Inc. (Nasdaq:VANS) today announced that Neal R. Lyons has been promoted to President of the Company’s retail division.

Lyons has been with Vans since 1995 and most recently served as Senior Vice President of retail.

Gary H. Schoenfeld, Vans’ President and Chief Executive Officer commented, “This promotion not only recognizes Neal’s leadership and accomplishments over the last four years, but also the exciting opportunities that lie ahead and Neal’s role in helping us achieve our goals. Our stores are valuable, not only in terms of sales, profit, and inventory management, but they provide us with a superior forum to showcase our products and interact with our consumers and offer a platform for heightened brand exposure.”

Schoenfeld continued, “Since Neal joined Vans in February 1995, we have implemented an outlet store strategy, with stores in 23 states, Guam and Europe, opened the World’s largest skateboard park, and created the VANS Triple Crown store concept, with the first store opening later this month. Working with Neal and his team, we are on track to report our fourth consecutive year of double digit comp store gains, and with the rollout of the skate park and Triple Crown concepts we look forward to continued growth in fiscal 2000.”(a) Lyons commented, “I continue to be very enthusiastic about the Company’s overall opportunities and the ability of the retail division to both build upon and contribute to the VANS brand. I look forward to being a part of Vans’ exciting growth story as we move into the new century.”

Vans, Inc. is a leading lifestyle, retail and entertainment-based company. Vans reaches its 10 to 24 year-old target consumers through the sponsorship of core sports,(TM) such as skateboarding, snowboarding, surfing and wakeboarding, and through major entertainment events and venues, such as the VANS Triple Crown Series, the VANS Warped Tour, the VANS World Amateur Skateboarding Championships, and the world’s largest VANS Skate Park. The Company operates 106 retail stores and designs, markets and distributes active-casual footwear, clothing and accessories, performance footwear for enthusiast sports, snowboard boots, Switch(TM) step-in bindings, and outerwear worldwide. Vans’ internet address is

(a) This is a forward-looking statement regarding the company’s retail sales growth for the balance of fiscal 1999 and for fiscal 2000. The Company’s actual results could vary significantly due to a number of important factors, including but not limited to (i) the strength of the U.S. economy,(ii) weather conditions which could affect retail sales, (iii) the continuing popularity of the VANS brand, and (iv) the success of the Company’s skate park and VANS Triple Crown store concepts. For further information regarding these and other factors, please see the Company’s Annual Report on Form 10-K for the year ended May 31, 1998.


Vans, Inc.

Gary H. Schoenfeld, 562/565-8545


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