August 23, 2011 (Santa Barbara, Calif.) – Tim Hoover, founder and CEO of Ultimate Boarder®, the world’s only triathlon that challenges the best crossover amateur and professional athletes from surfing, skateboarding and snowboarding, today announced the dates and locations for the 2012 week-long multisport series. Fifty athletes will compete for their share of the $150,000 prize purse, the largest in event history, with $100,000 going to the champion.

The fifth annual triathlon will kick off on Saturday, March 17 with the snowboarding competition, returning to Bear Mountain, Calif., for the first time since 2009. The action continues on to Seaside Reef in Cardiff, Calif., from March 19-23 for the surfing portion and finally finishes with skateboarding March 24 at the Del Mar Fairgrounds, where the 2012 Ultimate Boarder® Champion will be crowned. The event will conclude with a live concert finale that evening.

“The entire Ultimate Boarder® family is incredibly excited about the 2012 event,” said Hoover, who conceived the idea of Ultimate Boarder® in 2005 and produced the first event in 2008. “Each year the production and competition continues to evolve and grow. Now, with these terrific venues in place, the interest we’ve already seen from potential broadcasters and sponsors that want to be part of a truly one-of-a-kind sports entertainment experience and a new generation of riders is incredibly promising.”

Rio Tanbara, director of marketing at Big Bear Mountain Resorts, added: “We are honored to be the host resort for the 2012 Ultimate Boarder® Championship. Bear Mountain is unique to snowboarding due to its’ close proximity to epic surf and skate locations≤ you can surf, skate and snowboard in the same day.  We are looking forward to March 17 when we will have the best board riders in the world here at Bear Mountain.”

Having awarded $300,000 in cash and prizes to date and now presenting the largest purse in history, Ultimate Boarder® continues to raise the bar in search of the best crossover athlete in surf, skate, snow. The event runs in an open format for solo entrants who are selected to compete in all three categories and, unlike any other boardsport competition, the individual with the lowest cumulative ranking (1st place = 1 point, etc.) across the three disciplines wins first place.

The title of Ultimate Boarder® has become highly sought-after and the series has grown to become a well-respected entity within the action sports world. Previous solo and team competitors include three-time defending champion Chad Shetler, who is joined by other high profile boarders such as Mike Morrissey, with whom Shetler shared the 2010 title, Aaron Astorga, Steve Caballero, Curren Caples, Tom Curren, Dave Downing, Andy Finch, Christian Fletcher, Nathan Fletcher, John John Florence, Chas Guldemond, Omar Hassan, Lyn-Z Adams Hawkins, Christian Hosoi, Kazu Kokubo, Bjorn Leines, Andy Macdonald, Rob Machado, Shayne Pospisil, Todd Richards, Adam Taylor, Shaun Tomson, Tosh Townend, Trevor Jacob, Zach Miller, Kurt Wastell and many others.

The event is open to the public. While the series takes place entirely in Southern California, fans all over the country and world will be able to watch as broadcast and live streaming negotiations are currently taking place.

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About Ultimate Boarder®
Now in its fifth year as an annual competition, Ultimate Boarder® is the world’s only triathlon that challenges the best crossover amateur and professional athletes from surfing, skateboarding and snowboarding in a grueling one-week Solo Open Pro/Am series that reveals the Ultimate Boarder® Champion. Ultimate Boarder® was created in response to the rapidly growing popularity of these sports at all levels and is uniquely designed to showcase the world’s best talent across all three disciplines. Having awarded more than $300,000 in cash and prizes to date, Ultimate Boarder® has grown to be one of the largest sporting events that truly embodies the boardsport lifestyle from an authentic grassroot perspective for amateurs and pros alike.