TransWorld Tour Goes Live

SAN DIEGO, CA à'­ This week Warren Miller Entertainment debuts its newestfeature film “Transworld Live.” The new 60-minute film combines the bestfootage from this yearà'¹s most progressive ski and snowboard filmmakers à'­Mike Hatchett, Steve Winter, Whitey from Kingpin, Johnny Decesare and more.These industry leading independent moviemakers work together for the firsttime, and combine the action of six powerful pictures into one unifiedincredible feature film. Awe-inspiring footage, interviews, and popularmusic merge, and offer a unique look at how the pioneers of the snow sportindustry keep pushing the limits of their respective sports. Traveling thecollege campuses of America, ³Transworld Live² will be shown at 45 collegesthrough March and is a free movie event. As the definitive winter sport filmmaker, Warren Miller and his media groupWarren Miller Entertainment have been the leaders in bringing snow sportaction to the big screen for the past two decades. Like all winter sportfilmmakers, however, they were faced with the challenge of producing a filmthat spoke to both snowboarders and skiers, (two often-segmented markets).To help realize their goal with ³Transworld Live,² Warren MillerEntertainment embarked on a creative marketing relationship with San Diegobased Mad Media Design. A full service design agency, Mad Media excels athelping their clients achieve brand recognition and individuality, in themost creative and direct ways possible.