Huntington Beach, CA—Roxy announced todaythat snowboardings’s shining star Torah Bright has officially chosenRoxy as her sponsor from head to toe with the addition of hard goods.Having joined the team in 2000, the deal marks the continuation of asuccessful collaboration between brand and athlete.
To celebrate, Roxy will be creating a signature series jacket, snowboardand boots, in addition to another signature rhinestone-studded TorahGoggle available in winter 2007.
“I couldn’t be more excited to be furthering my relationship with theRoxy brand. From assisting the design team with the creation of our outerwear, to mysignature goggle last year, it’s been so rewarding to work with asponsor that wants to involve their athletes on and off the mountain”said Bright. “I’m looking forward to making the most of thisopportunity to not only ride the most innovative boards on the market,but help create ones that will hopefully inspire girls all over theworld.”
The feeling is mutual, as stated by Roxy Senior Vice President of GlobalMarketing, Randy Hild: “Torah’s mix of natural talent, determination,confidence and inner beauty make working with her a dream. We couldn’task for a better person to put our products to the test and to show whatour gear is made of.”
Torah’s charming approachability, uncommon beauty and impressive contestrecord-including 2005 victories at the Arctic Challenge and the NipponOpen-have made her one of the most celebrated athletes in the world.Torah charged on to the international snowboarding scene in 2002, whenat the age of 15, she took second place at the World SnowboardingChampionships Big Air. By the end of the 2003/2004 season, she had wonthe FIS World Cup half pipe finals, making her runner up in the finalWorld Cup standings and earning her a Roxy sponsorship. With two 2005World Cup bronzes, she qualified for the 2006 Australian Olympic Team.Unfortunately, she missed the medal podium, placing fifth. But her lossonly seems to have made her more determined. In the month following theGames, she scored three consecutive international wins at the Vans Cup,the World Superpipe Championships and the US Open Half Pipe. And at the2006 X Games, she won a silver medal for what many are calling the mosttechnical women’s Pipe combo in history-a “backside 360” to a “switchbackside 540” and a “switch frontside 720.”
Torah spends the entire year on the slopes, splitting her time betweentwo hemispheres and two winters in Salt Lake City and her hometown ofCooma. Her intense work ethic pays off: her signature “McTwists” and”Cab 540s” are the highest of any woman out there.
Quiksilver, Inc. (NYSE:ZQK) is the world’s leading outdoor sportslifestyle company, which designs, produces and distributes a diversifiedmix of branded apparel, wintersports and golf equipment, footwear,accessories and related products. The Company’s apparel and footwearbrands represent a casual lifestyle for young-minded people that connectwith its boardriding culture and heritage, while its wintersports andgolf brands symbolize a long standing commitment to technical expertiseand competitive success on the mountains and on the links.The reputation of Quiksilver’s brands is based on different outdoorsports. The Company’s Quiksilver, Roxy, DC Shoes and Hawk brands aresynonymous with the heritage and culture of surfing, skateboarding andsnowboarding, and its beach and water oriented swimwear brands includeRaisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, Lookand Kerma brands are leaders in the alpine ski market, and the Companymakes snowboarding equipment under its Rossignol, Dynastar, DC Shoes,Roxy, Lib Technologies, Gnu and Bent Metal labels. The Company’s golfbusiness includes Cleveland Golf, as well as Never Compromise puttersand Fidra apparel. Gotcha is the Company’s surf-based European brandaddressing street fashion.The Company’s products are sold in over 90 countries in a wide range ofdistribution,, including surf shops, ski shops, skateboard shops,snowboard shops, proprietary Boardriders Club shops, other specialtystores and select department stores. Quiksilver’s corporate andAmericas’ headquarters are in Huntington Beach, California, while itsEuropean headquarters are in St. Jean de Luz and St. Jean de Moirans,France, and its Asia/Pacific headquarters are in Torquay, Australia.