CALABASAS HILLS, Calif.–May 18, 2000–THQ Inc. (Nasdaq:THQI) today announced MTV Sports: Pure Ride(TM) for the PlayStation(R) game console and Game Boy(R) Color.
A true free ride experience, MTV Sports: Pure Ride boasts open terrain in locations scattered throughout the world, thousands of trick combinations and a Create-A-Park feature that allows players to actually design their own runs.
Developed by Radical Entertainment, MTV Sports: Pure Ride will give avid snowboarders and game players the freedom they’ve been longing for on the PlayStation game console in fall 2000.
“Snowboarding is all about personal expression and creativity,” stated Peter Dille, vice president, marketing, THQ. “Whether in a half-pipe, big air competition, or simply free riding down the mountain, boarders make their mark in new and imaginative ways.”
MTV Sports: Pure Ride sets a new standard for interactive snowboarding experiences by delivering vast open terrain with kickers and rails that allow players to perform thousands of unique trick combinations creating a true free-ride experience. The Create-A-Park feature gives players the freedom to place rocks, trees, jumps and rails over long open runs on three different mountains.
Players will ride boards licensed from MLY, M3, Sims, Salomon and more through Canada, France, Japan, South America, Sweden, and the U.S. to the sounds of hot, up-and-coming bands ranging from hardcore to hip-hop. Professional riders will boast the unique tricks and styling that have made them top competitors in one of the fastest growing sports in the country.
Snowboarding has quickly become one of the biggest individual sports in the country with more than 100 percent growth in the past three years. In 1999 alone, there were more than six million snowboarders nationwide, with roughly 80 percent under the age of 24.
MTV Networks, a unit of Viacom Inc., owns and operates five cable television programming services — MTV: Music Television, MTV2: Music Television, VH1, Nickelodeon/Nick at Nite, and TV Land — all of which are trademarks of MTV Networks. Information about MTV and MTV2: Music Television is available on MTV Online, on America Online (Keyword: MTV) and the World Wide Web (http://mtv.com).
THQ Inc. develops, publishes and distributes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, and those manufactured by Sega, Nintendo and Sony. The THQ Web site is located at www.thq.com.