ThirtyTwo Outerwear Launch Makes Noise In NYC

Since The NYPD Cut the Video Sneak Peek Short the Question Remains – Is JP Walker's Full Part a Never Been Done?

New York, NY – The hundreds of snowboarders, retailers, media and hipsters at the ThirtyTwo Outerwear Launch Party, in the etnies Showroom in SoHo last night, won't ever forget it!  They previewed ThirtyTwo's first-ever outerwear collection, hung out with team riders JP Walker, Joe Sexton and Simon Chamberlain and saw a sneak peak of the ThirtyTwo and StepChild movie "This Video Sucks.” The party made such an impact that the NYPD shut it down just before JP Walker's part was played on the sneak peek.   

"People have been asking me if I filmed my entire part for "This Video Sucks" switch. Well, I am not going to confirm or deny that just yet so I guess you will have to wait and see…"  — JP Walker


Left to Right: Roof top crowd – Which ThirtyTwo Outerwear rider is on the screen?  Shot of crowd during the "This Video Sucks" sneak peek right after they got done clapping and hooting for Joe's part.  
Throughout the event DJ Soul spun old school hip hop and the event's two bars had more than had 1,200 of Brooklyn Brewery's finest beers.  Here is a link to check out video footy of the party:


It's only July and the energy is insane behind ThirtyTwo's outerwear collection of technical and innovative snowboarding jackets and pants with fits, fabrics and functions built for snowboarders.  The tight line of five jackets and four pants offers fits ranging from relaxed to slim and waterproofing and insulation options for any conditions.  
Stay tuned to < the latest info on the brand. 

About ThirtyTwo
Established in 1995, ThirtyTwo was created by snowboarders for snowboarders.
Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives.  All ThirtyTwo products have been tested and approved by the best snowboarders in the world.  For additional information, visit <> .